This morning I was happily going through my March issue of Olive (courtesy of my kind friend Sarah Blow), one of the prominent British food magazine, and I found an article titled “Cheap Shots. Even Michelin-starred chef need to know how to cook on a budget. Olive reveals how the professional cut down on food bills without compromising quality”.
Well, well, well…
I began to read and after few lines I thought: “WTF (and not in David’s exception Welcome to France! ;D)!!!”
Do they really think we are all so stupid that if Jason Atherton tells us that he uses FROZEN PEAS for Maze‘s pea risotto we simply think “oh, how cute, how sensitive” and we do not make the equation: “WTF, why should I pay that ridiculous amount of money for his frozen pea risotto and they do not even have the guts to write it down on the menu they are using frozen ingredients???” I do not know in Uk, but in Italy there is a law that oblige you to do so…
And it’s not just by chance that the advertisement of the exact brand of frozen peas used by Jason Atherthon appears on the side page of this article… That’s sad, you know? That’s the lowest advertisement can get…
And Tony Singh, stating the Italian Extra-virgin Olive oil is over-priced and he prefers cheap Greek olive oil… WTF! Simply say you prefer Greek, but do not spit on one of the best products in the world (which, by the way, for its quality, it is not over-priced!)… And then he goes on saying that he uses only Normandy butter!!! Which, of course, it is not over-priced, right?
WTF! Who do you think you are making fun of???

Really, do they really think this is good publicity?
Do they really think that stating that frozen peas are used in one of Gordon Ramsay‘s restaurant will attract more people because they feel they are “frugal”???
Common… We are not THAT stupid…
Do it, but do not say it, please! We already know you do it, but we want to think that you are not proud of it…